As a traditional electric vehicle manufacturing brand, Yadi, like Mavericks electric vehicles, has begun to incorporate more Internet and intelligent elements.

On August 26, Yadi officially launched its high-end smart electric vehicle product Z3. The product was released as early as March this year. Since then, it has been continuously improving the product by inviting users for closed testing and attracting the attention of potential users. According to the price announced by Yadi, the domestic price of this Z3 is 8,588 yuan, while the price in overseas markets reaches 3,388 US dollars (approximately 22,576 yuan).

Just at the beginning of this month, Mavericks Electric Vehicle also launched a mid-to-high-end electric vehicle N1S. The city version is priced at 4,999 yuan, the power version is priced at 5,999 yuan, and the European version for overseas markets is priced at 2,699 euros (approximately RMB 20,296). This also means that electric vehicle brands including Yadi and Mavericks have begun to extend their competition to overseas markets, which is a highly profitable mid- to high-end field. Previously, Yadi has exported its own brand electric vehicles to 66 countries including the United States and Germany.

The above-mentioned companies are trying to change people's perception of the grassroots image of electric vehicles and make them more tasteful and technological.

From the appearance point of view, the design of Yadi Z3 looks more fashionable and dynamic than that of Mavericks N1S. The added smart functions are basically similar, including the ability to detect vehicle status through mobile phones, record mileage, check riding status, find nearby service stores, etc. Z3 is also specially designed with a mood light setting, which allows car owners to change the color of the car lights according to their mood that day.

In addition, Z3 also integrates GPS + Beidou dual-mode positioning system. Once the vehicle is lost, it can be located in real time through the mobile phone APP to find the location of the vehicle. Yadi also particularly emphasized the Panasonic Power lithium battery used in the Z3, saying it is the same battery used by Tesla, with a maximum range of 120 kilometers and supports 2 hours of fast charging.

Using intelligent design to seize more market share of electric vehicles, this model originally created by Internet brands such as Niu Electric is now being mastered by traditional brands such as Yadi, and the latter seems to have more advantages in terms of brand influence, store layout and after-sales.

According to data released by Yadi, the company currently has 8,622 service outlets in China. It can provide 20 free maintenance items a year for Z3, including brakes, shock absorption, battery, tire testing and other services. Free door-to-door services are also available in urban areas within a year.

Founded in 1997, Yadi has accumulated a lot of experience in store and channel construction, and has gained popularity from the capital market. In May of this year, Yadi Group Holdings Co., Ltd. was officially listed on the Hong Kong Stock Exchange, becoming the first domestic electric vehicle industry and the first listed electric vehicle company.

From the financial report information released by Yadi from 2013 to 2015, it can be seen that its revenue reached 5.059 billion yuan (RMB, the same below), 5.824 billion yuan and 6.429 billion yuan respectively. The profits during the same period were 174 million yuan, 224 million yuan and 376 million yuan respectively, and the sales volume were 2.73 million units, 3.01 million units and 3.32 million units respectively.

In the entire two-wheeled electric vehicle market, this is already a good result. According to a report by consulting firm Frost & Sullivan, a total of 39.2 million electric two-wheeled vehicles were sold globally last year. Based on Yadi's 2015 revenue, its electric two-wheeled vehicle market share in China was 10.5%, and its net profit accounted for 24.0% of the overall market, ranking at the forefront of the industry.

However, in the electric vehicle market where production costs are declining and designs are generally homogeneous, if Yadi wants to have a long-term leading edge, it still needs to deal with challenges from price and cost, technology, brand and policy, as well as the pursuit of Internet brands.

At least at this stage, Yadi's brand image still needs to be strengthened by celebrity spokespersons like Hu Ge, rather than leading technology itself.