Starting from August 28, the large-scale celebrity interactive online variety show "Brother Hey Hey Hey" jointly produced by SMG Internet Program Center and Youku will be broadcast live on Youku and Laifeng platforms every Sunday night. The on-demand version will also be launched on Youku every Sunday starting from September 4. This online variety show that creates "everyone is the protagonist" is presented in a new broadcast mode of "live + on-demand" and has once again attracted widespread attention.

The topic is small and big, and the collision of ideas appears in humor

In the first episode of the program "Who knows what I've been through", the netizens' bizarre questions and the guests' humorous answers were eye-opening to the audience. For example, when a male compatriot complained that his girlfriend was "too much," he said: "Treating your girlfriend is like squeezing a bird, not too lightly or too hard." "As for the issue of whether to accept premarital sex, the younger brother bluntly said that when you meet the person you love, you shouldn't worry so much. This also attracted comments from netizens: "The younger brother drove late at night, and he was really energetic throughout the whole process! ”

So far, "Brother Hey Hey Hey" has been broadcast live twice, and the total number of viewers has exceeded 3 million in a row. For a new program that is broadcast during prime time on weekends and competes with many established and popular variety shows, the results are very outstanding. Although the popularity of the show is inseparable from Fei Yuqing's personality charm, behind the hilarious "Fei's golden sayings" is a discussion of common social issues. Such as the educational issues involved in the topic of sexual enlightenment, issues related to values ​​​​such as whether to choose a mate based on appearance or talent, and even intergenerational issues reflected in the birth of parents, etc., triggered a heated collision of opinions from all sides.

“Live broadcast + on-demand” innovative model achieves win-win situation

In the context of the Internet era, the live broadcast industry has gradually entered the era of pan-entertainment, and "live broadcast +" models have emerged one after another. "Brother Hey Hey Hey" will live broadcast the entire recording process without reservation, pushing the interactivity of the Internet to the extreme. The audience can make calls at any time, and the entire interactive chat process does not even exclude any accidents. The unscripted program model increased the difficulty of the challenge for the host team and guests, and also successfully aroused the curiosity and attention of netizens.

It is worth mentioning that the on-demand version of "Hey, Hey, Hey, Brother" is not just a simple edit of the live broadcast version, but focuses on the topic and enhances the sense of rhythm to attract interaction during the next live broadcast. Therefore, the "live broadcast + on-demand" pioneered by "Brother Hey Hey Hey" is a cutting-edge new production model that once again leads a new way of playing online variety shows.

According to data from Youku, the on-demand version of the first episode has easily exceeded 12 million views within two days of its launch, making it a breakthrough among many online variety shows and live broadcasts. From the current point of view, the continuous innovation shown by the program team seems to bring more fresh perceptions and experiences to the audience.