Brand marketers are probably the fastest responders to hot topics, topics and new technologies. Just like when Instagram previously launched slow-motion effects, filter functions and Instagram Stories, it was just a zoom function for pictures and videos. Just a few days after its launch, brands immediately explored new ways to play.
Let’s take a look at how brands have put new twists on the old functions that have long existed in this circle of friends.
Reyka Vodka
This brand of spirits produced in Iceland - Rake Vodka uses cartoons to promote its place of origin. You can only see what secrets are hidden in this small island of Iceland by zooming in on the picture. Of course, there will be Reyka vodka in it.
Morning Star Farms
This farm has a bright and mysterious name, and it also pushed a video with a yellow background that makes it difficult to see anything. The copy said: Enlarge the video to see how a small thing can have a big impact. Does it arouse your curiosity?
The Cheesecake Factory
The delicious and beautiful cake brand plays the "find the same" game. There are two identical cakes in the cake puzzle. Enlarge the picture to find them. That is the flavor recommended to you by the brand.
KFC Australia
KFC Australia is simple and crude, asking you to zoom in to appreciate the golden details of their chicken nuggets.
Noosa yogurt
In the factory of a yogurt brand, a cow plays hide and seek with you. Want to hear what it has to say? Clicking it to expand it revealed that it was just a cow barking.
Bud Light Lime-A-Rita
Bud Light has a new flavor, you can find it in the "sea ball" made of cherries.
General Electric
GE posted a Pulitzer Prize-winning photo of railcars embedded in the tracks like snakes, and invited users to zoom in and count how many railcars there were?
Primark
Primark clothing brand also directly launched a large collection of new products. If you are interested in any new product, zoom in to see the details.
British Airways
British Airways invites you to take a short trip to Berlin, showing a clear photo of the Berlin cityscape. When you zoom in you can discover more small details about the city.
Angie Tribeca
TBS TV station's American drama "Angie Tribeca" has also promoted it, taking pictures of the character Angie's desktop, allowing everyone to find what is written on the magnet on the table, and at the same time interact with fans to answer questions.
After looking around, most of the ideas are actually very ordinary. It seems that they are more meaningful to reflect the brand's ambition to catch up with the trend. After a round of marketing, probably the biggest beneficiary is Instagram, as brands have spread the word about this new feature for free.
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