This article is reprinted with permission from TopMarketing.
Piano black (official version), porcelain black (folk version), premium black (fruit pink version), jet black, belly black (funny version)... What kind of black color should be called for the new shiny black model of iPhone 7 to make it more stylish?
Perhaps it is in response to consumers' demands for fashionable and personalized mobile phones, or it may be that mobile phone manufacturers really have nothing new to create. Every time a new phone is released, color naming can become a competitive indicator to see who is weird and novel, and who is popular.
Especially the following ten colors are the best among them, which are beyond the scope of recognition by the naked eye. Most people can't figure out what black they refer to is black, and what blue they refer to is blue.
If you don’t believe me, try it.
TOP10, Topa Blue—— Huawei P9 with Leica camera
Sky blue, sea blue, Tiffny blue... what the hell is topaz blue?
And isn’t Topa red?
It’s still Du Niang who is erudite. Topa turns out to be a kind of mineral that can be used for jewelry decoration
Huawei P9, Topaz Blue
I'm sorry, I'm being down!
TOP9. Mirror Silver——Sony Xperia Z5
Unlike "Moonlight White", "Elf Black" and the like, where moonlight and elves cannot be seen, the mirror effect of this product is real...
The disadvantage is the "fingerprint collector". When you hold it with your hand, the whole body will be covered with fingerprints, which greatly reduces the mirroring effect.
This means you have to wipe it down every time you look in the mirror, or wear gloves...
TOP8. Queen Pink——Samsung Galaxy S6 Edge
Referring to girly pink and princess pink, the queen pink must be a lot more cool, and the result is rose gold...
Bad review!
Samsung, don’t be embarrassed if you want to follow Apple’s style. Be generous and follow the example of OPPO and vivo and just call it rose gold. What can you do? When you see a wise man, think about him.
TOP7. Turquoise Blue——Moto X
There is an ancient poem that says: When the sun rises, the flowers on the river are as red as fire; when spring comes, the river is as green as blue.
This moto phone seems to be a true reflection of the second half of the sentence. It truly makes green look like green, blue looks like blue, and neither green nor blue~
What’s even more valuable is that with the same configuration, the turquoise blue version is cheaper and is specially supplied to China.
TOP6. Glacier Gray
——OnePlus 3
I have never been to the Pole, don’t lie to me!
Are gray glaciers the result of environmental pollution?
I heard that the name was chosen to make this "black, big and hard" mobile phone look pure...
TOP5. Mint Gold——OnePlus 3
OnePlus has such a weird color. The "glacier gray" brother model has the same problem with its name - the prefix has nothing to do with the actual product. Even if you think about the 18 bends in the mountain road, you can't see the slightest hint of mint. TOP guys think they have come up with a great invention.
TOP4. Diamond White——Coolpad Fengshang Air
With a luxurious and noble name and a price of 399, you will be mentally prepared.
"Golden Diamond White" Let's see if this is what TOP understands: it is not one word, but three words. "Gold" color text + "white" color body + a "diamond" on the screen, you are so careless gold, diamond and white!
TOP3. Dopamine Red——LeTV Max2
Dopamine is famous, commonly known as the "love stimulant".
But what color dopamine is (sai), I’m afraid few people have seen it.
However, this little difficulty is not a problem at all for the evil LeTV. You see, they are reasonable and rhythmic.
This brain circuit is not ordinary~
TOP2. Maya Black——Motorola moto x extreme
In order to give the color a name, mobile phone brands have also exhausted their efforts.
Around 2000 long ago, Motorola V66 launched "Mayan Silver". The official explanation at the time was: the mysterious silver picked from the ancient Mayan nation...
So according to this logic, "Mayan Black" is "the mysterious black picked from the ancient nation Maya" (Maya Hey)
But how dark is Maya Black? →
It looks just so-so!
Speaking of the fact that black is Motorola’s true love, moto x also has a color called “Athens Black”, and so on?
TOP1. Magnification move——The King Nut Mobile Phone from Feelings
Don’t look at the ordinary color, but the name will make you blind!
From left to right:
Yuanzhou Rat, Luo Li, Su Fang, Dianthus, withered grass, willow coal bamboo tea, Qiang Qingci, Dove Feather Purple.
How about it, is the Chinese language in nine years of compulsory education still enough?
After naming the weird ones, TOP Jun also unintentionally figured out the color naming rules of some brands.
For example
Huawei is a natural control
Huawei Mate8; moonlight silver, sky gray, rose gold
Glory Play 5X: Sunset Gold, Dawn Silver, Dark Night Gray
Glory 7: Glacier Silver, Dawn Gold
Honor 8: Streaming Gold, Pearlescent White, Charming Sea Blue, Magic Night Black
Huawei P9: Bright Silver, Agate Red
Thanks to the colorful nature, otherwise the color matching of Huawei’s rich product line of mobile phones would not be enough...
Coolpad must sound expensive
The price of mobile phones is so affordable, but the color names are so high-end and expensive:
Zhen Cai Gold, Edge Gold, Honor Gold, Honor Gold, Jie Ao Silver, Star Diamond White, Zhishang White, Gold Diamond White……
Samsung has prices“discrimination”
Everything above 2,000 yuan basically has a nice name,
When you get to the thousand-yuan machine, simply and rudely "black, white, gray, gold"……
Is it really okay to have such differential treatment if we are all biological children?
Jinli believes in“I am proud of myself”
The standard mobile phone case is so colorful that it is 5 words long. It is difficult to remember it after reading it once...
In addition, Mr. TOP also discovered a shocking secret:
Colors that sound similar are not necessarily similar!
For example, Gionee's "Brilliant Gold" and "Shining Gold" are as different as the Milky Way:
Also named "Haoyue Silver", Nubia Z11 looks more silver than Huawei P9...
Lenovo Lemon’s Everest White, Motorola Moto X Style’s Iceberg White, and Samsung Galaxy A7’s Snowy White. In fact, each has its own way of whitening...
The following four models are all called "Champagne Gold", but it seems that there are really bumps in every step:
As for the color of the mobile phone, if there is anything missing, please drop it here.
