Pierre Hardy, who has never done advertising, may not be very well-known in China, but for most senior fashion fans, they may not have Jimmy Choo or Christian Louboutin in their shoe cabinets, but at least there will be room for a pair of Pierre Hardy. Starting from working as an illustrator for the Italian version of Vanity Fair and Vogue Hommes International in 1985, this Parisian man who studied art and modern dance at the Ecole Normale Supérieure in Paris turned his love of dance and design into shoe design. After working for the Dior women's shoe series for three years, Pierre Hardy became the creative director of Hermès (Hermès) men's and women's footwear series in 1990. He served as the creative director of the jewelry department in 2001 and designed the Jour d’Hermès perfume bottle in 2013. In addition, when Nicolas Ghesqui're played for Balenciaga, Pierre Hardy collaborated with him on a large number of impressive women's shoe designs - such as the pair of Lego high heels that appeared in the 2007 autumn and winter women's wear series (Pierre Hardy introduced Nicolas Ghesqui're to Balenciaga, and the two had a relationship that lasted for about seven years).

Mr. Pierre Hardy, who is 60 years old this year, is in excellent shape, speaks intelligently and interestingly, and rarely speaks official language. Although he has worked for Hermès, which started out as a high-end horse equipment, for decades, he said that he is allergic to horses. He has never ridden a horse, hunted, or even avoided going to the countryside. He feels that a photo of a horse is enough, and imagination is more important...and Pierre was born in 1999. Hardy brand, but so far, it only has three directly operated boutiques located in Paris, New York and Tokyo. Last month, the brand announced the launch of online sales services on its official website in the United States, and Mr. Pierre Hard also took this opportunity to share his views on hot topics such as online sales, social media, and buy-and-show with the media.

Online sales

“Since Pierre Hardy is still an independent, small-scale operation brand, and there is only one store in New York in the United States, the official online sales channel will help us promote and sell across the United States. But to be honest, apart from buying tickets for performances and exhibitions online, I rarely shop online. I am a staunch store shopper. So, the boutique shopping experience is still important to our brand."

Social media

“I personally am not very into social media. I have an Instagram account but I never post any photos. I'm lucky to have a team to do this. Social media is a way for people to communicate and share because we are all curious and sharing is part of human nature. But at the same time, its popularity has also resulted in the accumulation of a lot of unnecessary information. But in addition, it has benefited those talented people who may not have had the opportunity to display their talents in the past.”

Show now, buy now

“I would love to bring something new to our customers, but the show-and-buy model is not sustainable from a sustainable perspective. We spend many months designing, testing, revising and perfecting new collections before we launch them, and we take time to produce them. Unless you can fully control the entire industry chain, you are talking to yourself. I don’t think show-now-buy-now is a desirable model for today’s luxury goods and fashion industries.”

Color preference

“I only like black and red. I hate prints and patterns. I personally never wear them.”

Part of the interview in this article comes from Fashion Unfiltered, original text: PIERRE HARDY TALKS E-COMMERCE, SOCIAL MEDIA, AND WHY SEE-NOW, BUY-NOW IS NOT HIS JAM