For the first time in the history of Apple products, reservations for large-screen phones exceeded that of small-screen phones.

On September 17, US technology media TNW quoted Slice Intelligence report data as saying that the 5.5-inch version of iPhone 7 is more popular than the 4.7-inch version: 55% of customers ordered iPhone 7 Plus, while only 45% of iPhone 7 subscribers ordered.

The past data is completely opposite. In the iPhone 6 era, small-screen mobile phone users accounted for the mainstream, and the iPhone 6/iPhone 6 Plus orders accounted for 65:35; by the iPhone 6s stage, the two were nearly equal, reaching 59:41. The iPhone 7 is completely reversed. This shows that for Apple users, they are increasingly inclined to buy large-screen mobile phones.

Slice Intelligence’s data comes from 4 million American consumers who have pre-ordered Apple mobile phones. The data comes from store clerk feedback, questionnaires, etc. Chinese consumers are not included.

Official information from Apple also supports this investigation. Maybe you think that the iPhone 7 Plus with dual camera design is not as good as the iPhone 7 in appearance, but the fact is: the iPhone 7 Plus is out of stock faster than the iPhone 7.

On September 15, Apple official spokesperson Trudy Muller said in a statement that the first batch of iPhone 7 Plus inventory has been sold out globally, including all color models. At the same time, the glossy black model of iPhone 7 was also announced to be out of stock.

While announcing the news, Trudy Muller also expressed his gratitude to consumers: "We sincerely thank our customers for their patience in waiting, and we also try our best to let customers get the long-awaited new iPhone as quickly as possible." ”

Data also comes from Slice Intelligence. In terms of storage, 67% of consumers chose the 128GB model, 14% of customers chose the 32GB model, and 19% of customers chose the new 256GB model.

It has become a trend for mobile phone screens to become larger and larger. Previous analysis by technology media pointed out that the 5.5-inch large-screen version is mainly popular in Asia-Pacific markets such as China, Japan, and South Korea, while European and American consumers still favor the small-screen version, which has better one-handed control and is more convenient to use.

When users choose the screen size of their mobile phones, they generally refer to the size of their own palms. Everyone's palm size is different, and the suitable mobile phone size is also different. The iPhone has developed from the earliest 3.5 inches to 4 inches, and then from 4 inches to the current 4.7 and 5.5 inches.

DeviceAtlas, a market research organization, investigated mobile phone user data from the United States, the United Kingdom, France, Germany and other countries. Survey results in Italy, Spain, the United States and other countries showed that 4.7-inch mobile phones are the most popular size among users. Emerging countries such as India and Nigeria prefer mobile phones with screens above 5 inches. This coincides with the findings above.

Of course, users have also entered an increasingly rational stage when choosing the size of mobile phone screens. Bigger is not always better.

The excessive screen size of mobile phones means a decrease in portability. However, the visual experience is equally important. The larger the screen, the better the experience of browsing text and watching videos. Therefore, users will make a trade-off between portability and visual experience. Judging from the current mobile phone screen size, 4.7 inches is undoubtedly an excellent size that balances portability and visual experience. As far as the interface reporter’s own experience is concerned, the 5.5-inch mobile phone is close to the limit of use for girls.

Many domestic mobile phones have even launched mobile phones with a size of 6 inches or above: OPPO R9 Plus and nubiaZ11 Max both use 6-inch screens; the screen size of Xiaomi Max even reaches 6.44 inches, with a wide screen field of vision, which is close to a small tablet; Honor NOTE 8 is also a 6.6-inch large-screen mobile phone. The resolution of mobile phone screens has also begun to transition from 2K to 4K.

At the same time, pre-orders for the second batch of Apple mobile phones on the official website have been opened this morning. In addition to the 7Plus, which was announced earlier and has been sold out worldwide, the gloss black and black iPhone 7 are also very popular, and the current scalper price of the high-end "piano black" version has even reached around 20,000 yuan.

It should be noted that although Apple has issued a statement that iPhone 7 Plus is out of stock, this is only the first batch of inventory.

If you log on to Apple’s official website now, you can still pre-order all models of iPhone 7 Plus through online channels. However, the glossy black model iPhone 7 Plus will be shipped in November, while other color models will ship in 2-3 weeks. The iPhone 7 in gloss black will take 3-5 weeks to ship, while other color models will take 2-3 weeks.