The rumors of Koo Yongqiang’s resignation have not ended, and there are new personnel changes in Alibaba’s entertainment sector.

On September 19, Yu Yongfu, leader of Alibaba’s cultural and entertainment leadership group, issued an open letter internally, confirming that Gao Xiaosong, the former chairman of Alibaba Music, has been appointed chairman of Alibaba Entertainment Strategy Committee, Song Ke has been appointed chairman of Alibaba Music, and Yang Weidong, former president of Heyi Group, also serves as CEO of Alibaba Music.

An insider told Jiemian News that this signifies that Song and Gao have delegated power and that Alibaba’s entertainment business will be reintegrated into the Yi Group. Yang Weidong also serves as CEO of Alibaba Music. Zhang Yu (Yu Yan), secretary-general of the Alibaba Entertainment Leadership Group, will assist Yang Weidong in completing relevant strategic coordination and team coordination.

Yu Yongfu said that the above decision was based on the fact that the core team of Great Entertainment is accelerating its construction and taking into account the need for coordinated development of the audio-visual media matrix under Great Entertainment.

At the same time, there is no change in Gu Yongqiang’s position in Yu Yongfu’s internal letter. In May 2016, Yang Weidong officially became the president of Heyi Group, and was also fully responsible for the related platform businesses of Youku, Tudou, Laifeng, and Laiwan. Yang Weidong reports directly to Gu Yongqiang.

Public information shows that Yang Weidong was born in the State Power Company and worked for the World Bank, Lenovo Group, Nokia and other companies. On February 4, 2013, Youku Tudou Group announced the appointment of Yang Weidong as President of Tudou.com and concurrently as Senior Vice President of Youku Tudou Group. This is the first personnel adjustment of Youtu Group after the merger of Youtu in August 2012. Yang Weidong, who joined Tudou by airdrop, is fully responsible for the content, marketing, marketing and other core businesses of Tudou's brands.

Yang Weidong's appointment at that time was quite a turning point. In August 2012, the integration of Youtu was completed. Tudou Wang Wei is out. The joining of Yang Weidong marks the beginning of the "Queen Wang Wei" era of Youtu Group.

In May 2016, Sohu reported that Gu Yongqiang and Yang Weidong have a close friendship. Yang Weidong met Gu Yongqiang during his tenure at Nokia, and later received a lot of help from Gu Yongqiang during his entrepreneurial period.

In April 2016, Alibaba completed the merger transaction with Heyi Group. On June 15, in order to accelerate the development of Alibaba Group's Double H (health and happiness) strategy, Alibaba Group CEO Zhang Yong (Xiaoyaozi) announced the official establishment of the "Alibaba Entertainment Section", which includes Alibaba Group's Alibaba Pictures, Heyi Group (Youku Tudou), Ali Music, Ali Sports, UC, Ali Games, Ali Literature and Digital Entertainment Division.

Yu Yongfu, who was authorized to manage the large entertainment section, proposed at that time that "the focus of the first phase of the large entertainment strategy is to first complete the "three links", namely information communication, talent communication, and finally realize strategic communication to form a common "one picture." ”

Gao Xiaosong posted on Weibo a few days ago, describing the experience of "losing crayfish on a transoceanic plane and having to hold Hua Mei tightly". It can be seen that at that time, he had already shouldered the mission of "being fully responsible for the international strategy of Alibaba Entertainment" and started a new international layout.

An internal open letter shows that Song Ke, the former CEO of Alibaba Music, will be appointed as the chairman of Alibaba Music, responsible for Alibaba Music’s performing arts business and innovative development. On March 16, 2015, Xiami Music and Tiantian Dongting merged, and Ali Music was officially established. A year later, the first music product - Ali Planet was launched.

According to Song Ke’s introduction in a previous interview, Alibaba Planet hopes to gather artists, fans and merchants at one time to develop a pan-entertainment business ecosystem based on the Alibaba platform’s gameplay. However, judging from the current results, this product has not received much praise from the market, and no specific operating data and results have been announced. Yang Weidong's concurrent appointment as CEO may bring a new situation to Alibaba Music.

Attached is the full text of Yu Yongfu’s internal letter:

Alibaba Music, work together to move forward, GO! GO! GO!

With the clarification and advancement of Alibaba’s big entertainment strategy, the core team of big entertainment is accelerating its construction. At the same time, the audio-visual media matrix under Dawen Entertainment needs to accelerate and coordinate development. After discussion, it was decided:

1. In order to further strengthen the core team of the entertainment sector, Gao Xiaosong, the former chairman of Alibaba Music, serves as the chairman of the Alibaba Entertainment Strategy Committee and is fully responsible for the international strategy of Alibaba Entertainment.

2. Song Ke, the former CEO of Alibaba Music, serves as the chairman of Alibaba Music, responsible for Alibaba Music’s performing arts business and innovative development.

3. In order to further enhance the strategic synergy between Alibaba Music and other sections of Alibaba Entertainment and speed up the integration of audio-visual resources and platforms, Yang Weidong, President of Heyi Group (Youku Tudou), acted as CEO of Alibaba Music, and Yu Yan, Secretary General of Alibaba Entertainment, assisted Yang Weidong in completing relevant strategic synergies and team coordination.

The territory of Alibaba Entertainment is steadily expanding, and music, as its core business, will surely spread its wings with the support of the entertainment media matrix!