More personalized, more powerful, and more fun.

This is the official slogan from Apple’s official website for iOS 10, which will be launched on September 14. Apple uses "a very important iOS version" to describe the changes brought about by iOS, a large part of which is reflected in the new features of iMessage, such as the ability to send bubble conversations that can "animate" and more interesting emoticon stickers.

These seemingly inconspicuous changes are likely to bring a new round of "get rich" opportunities for Apple developers.

According to a report in the online version of Forbes magazine, Apple iOS 10 will bring a huge change to the communications industry because iMessage will have its own store. You must know that Apple has paid a total of US$50 billion to developers since the launch of the App Store, and the newly added iMessage App Store undoubtedly has a larger market.

According to reports, apps in the iMessage store will use the same share ratio as the App Store, with developers accounting for 70% and Apple taking 30% of the fees.

Public information shows that the App Store was first launched in 2008, when Apple sold only 10 million iPhones. But eight years later, the total number of Apple's activated iOS devices around the world reached 1 billion, an increase of 1,000 times. Judging from its sales scale, the inherent distribution channel advantage of the iMessage store is obviously better than that of other social software application stores.

To be more precise, Apple is likely to create another important market besides the App Store. In this market, major brands, game companies, etc. can monetize their IP and products in iMessage, such as launching Sticker Packs and iMessage applications for free or for a fee.

Due to its single function, iMessage has not been taken seriously by Apple users before. With the launch of new features, "Forbes" believes that it is expected to further promote the popularity of "visual content-based communication models on a global scale." ”

The bigger impact is that with the help of new features, iMessage will become a new generation of browsers, allowing you to experience application services that originally needed to be used on the web. While the new platform will provide new revenue-generating opportunities, it will also create new ways of communicating, shopping or working beyond Facebook and WeChat.

The report said that since iMessage is a social application built into iOS, the developed application is relatively "light", which is not only easy to develop, but also convenient and quick to install. In terms of profitability, according to data previously released by Apple, iMessage has approximately 800 million users, and monetization will become easier in the future.

Considering iMessage’s advantages in message push, the addition of new features will benefit major brands more, making it easier to push applications or marketing content with more interactivity and visual elements. But for consumers, they may receive more and more advertising information.

Perhaps this is another way for Apple to make money after the decline in mobile phone shipments. As for whether Apple will launch a chatbot store that competes with Facebook Messenger, it depends on Apple’s further actions.