Beijing time on September 15th, Reuters reported that Apple announced that the first batch of iPhone 7 Plus has been sold out globally.

Apple said that the first batch of iPhone 7 Plus in all colors has been sold out, and the glossy black (obsidian black) iPhone 7 has also been sold out. The two latest models will arrive at Apple retail stores on Friday.

Apple said that customers will not be able to purchase sold-out models at retail stores on Friday (16th), but they can continue to pre-order the models they want online.

“We sincerely appreciate our customers' patience as we work hard to make it possible for everyone who wants to get their new iPhone as soon as possible,” Apple spokesperson Trudy Muller said in a statement.

Two days ago, news from US operators said that iPhone 7 pre-orders were very popular, and its performance far exceeded that of iPhone 6.

Sprint, the second largest telecom operator in the United States, said on Tuesday that pre-orders for iPhone 7 and 7 Plus increased by 375% year-on-year in the first three days.

John Legere, CEO of T-Mobile, one of the four major operators in the United States, said that pre-sales of iPhone 7 series models are booming. Orders in the first four days of launch were nearly four times the sales of iPhone 6 in the same period, which is the best pre-sales data in the company's history.

Carphone Warehouse, Europe's largest mobile phone retailer, said last week that 70% more people want to buy iPhone 7 this year than last year.

According to Wall Street News, Essence Securities analyst Zhao Xiaoguang commented:

The sales and orders of iPhone 7 this time far exceeded expectations. The main reasons are expected to be two points: 1. Innovations such as color and dual cameras promote sales! At the same time, the squeezed replacement demand for 6S has been released this year; 2. The Samsung Note7 battery explosion prompted customers to transfer. Domestic mobile phones were intensively launched in the previous quarter. The current vacuum period of Samsung's products has benefited Apple beyond expectations!

Interestingly, Apple launched the iPhone 7 at its annual new product launch event earlier this month and said it would not announce the first weekend sales of the iPhone 7 and iPhone 7 Plus. At that time, in the eyes of the outside world, this was a sign of Apple’s lack of confidence in the sales of iPhone 7...

Affected by the iPhone 7’s first victory, Apple’s stock price rose 3.5% on Wednesday (14th).