Today's China is changing with each passing day, but it remains true to its roots. When you start to pay attention to the nature of change rather than the results of change, you will become more and more deeply aware of the laws.

1. Future industries are divided into three types

The one-dimensional world is being torn down and rebuilt, the two-dimensional world is being divided, and the three-dimensional world is taking shape. High dimensions always have advantages when challenging low dimensions. Therefore, online stores can break up physical stores, and WeChat’s opponents must be born in the smart field. Therefore, the real fun is yet to come.

2. Today’s enterprises are divided into three levels

The only way out for enterprises in the future is to upgrade to a platform. The essence of platformization is to provide creators with opportunities to create value.

3. China’s Internet Evolution

The PC Internet solves information symmetry, the mobile Internet solves efficiency docking, and the future Internet of Things needs to solve the interconnection of everything: free sharing of data and distribution of value on demand.

4. Evolution of China’s e-commerce

The evolutionary path of China's e-commerce is B2B - B2C - C2C - C2B - C2F, that is, from merchants to merchants, to merchants to individuals, individuals to individuals, individuals to merchants, and ultimately individuals to factories. In the future, every product will know who its customer is before it is produced. The era of personalization has arrived, and even transnational production and customization are coming.

5. China’s e-commerce is changing the urban landscape

"Going north to Guangzhou and Shenzhen" is becoming "going north to Shenzhen and Hangzhou". The decline of traditional trade has pushed Guangzhou down, while the rise of cross-border e-commerce has helped Hangzhou rise to the top. In the future, China's urban pattern should be "Beijing's overall regulation + Shanghai's financial operations + Shenzhen's smart technology + Hangzhou's e-commerce."

6. Theory of evolution of China’s economic structure

From "production according to plan, consumption according to plan", to "production according to market, distribution according to profit", to "production according to consumption, distribution according to value", in the future China will definitely "produce according to demand, distribute according to demand" to meet all people's needs.

7. The flow of China’s industrial chain is counterattack

The traditional dealer group will disappear, and designers who can transform consumers' ideas into products will appear in large numbers.

8. The evolution of China’s advertising industry

Traditional advertising always relies on the power of the media to influence people, such as CCTV's bidding. Later, Internet advertising began to rely on technology to achieve precise placement, such as placement by region, revenue, and time period. Later, the rise of social media enabled good advertisements to spread spontaneously. In the future, the best advertisements must be the products themselves, and the best products must also have advertising effects.

9. China’s core business experience stage

Real estate deals with locations, traditional Internet deals with traffic, and self-media deals with fans. The future is a battle between "influence" and "charisma", and the instant linkage of "core fans" is the "gravitational wave" of future business.

10. The evolution of Chinese media

The media is moving from centralization to divergence, from unity to checks and balances. The rise of self-media will produce two major results. First, it will arouse the creative enthusiasm of many people. Writing, as a basic attribute of human beings, will finally be recovered, and the emotional side will be stimulated, which can nourish this increasingly mechanized world. Second, China’s right to speak has begun to fission, and ordinary people are eager to participate in the decision-making power of public affairs, such as who to invite to the Spring Festival Gala. In the future, everyone will be a self-media, and the emergence of information flow will make the media disappear.

11. China’s industries will become increasingly segmented

The industry will become more vertical and collaboration will become more complete. Therefore, the traditional wooden barrel principle no longer holds true. In the past, we were always making up for our shortcomings, because your shortcomings limited your overall level; but in the future, we will continue to extend our strengths, because your strengths determine your level. You only need to maximize what you are good at, and others will cooperate with you. This is called the longboard principle.

12. The new social structure focuses on “rules” rather than “relationships”

The traditional relationship network in Chinese society is constantly being torn apart. With value distribution as the relationship, new links are being formed. Everyone is a node for value transmission. The new social structure emphasizes "o;Rules" rather than "relationships." And your status and level are determined by the value you bring.

13. The Chinese are changing from looking outside to looking inside

Seeking outside means seeking channels, resources, connections, and opportunities. Seeking inward means honestly facing the truest side of your heart, stimulating interest, enthusiasm, hope, and ideals. When you are yourself, things from the outside will be attracted to you. This is the so-called seeking for others rather than seeking for yourself.

14. Credit is priceless

For everyone in the future, one thing will become very important, and that is credit. Behavior - credit - ability - personality - wealth. With the help of big data, your behavior deduces your credit value. Then, with credit as the fulcrum, ability as the lever, and personality as the driving force, the scope of combined leverage is the size of the world you control.

15. This is how the total wealth of traditional society is created

People rely on fixed companies to repeat fixed labor at fixed times and fixed places, which is passive labor. The total wealth of the future society will be created in this way: people rely on their own expertise to meet and fulfill every need point-to-point, and fully integrate into every aspect of society, which is proactive creation. Therefore, the wealth of the entire society will achieve fission growth.

16. 99% of companies and collectives will disappear, and various vertical platforms will be born

A large number of freelance jobs are emerging. The organizational structure of Chinese society has changed from "company + employees" to "platform + individuals". Everyone may break through the shackles of tradition and get a chance to be reborn. The key depends on whether you have stimulated your own potential energy. This is a true liberation movement.

17. In the future, everyone will be an independent economy

You can complete a task independently, or you can rely on collaboration and organization to carry out systematic projects. Therefore, society is neither lacking in minutiae cultivators, nor is it lacking in organizations and teams capable of executing vast projects.

18. How to have your own products in the future

When you have an idea, you can express it first and then display it on the platform (there will be more and more such platforms), and then attract people who like it to place an order. After getting the order, you can find a factory to produce it (don’t worry about the quantity being too small, future production will definitely be refined and customized), and then deliver it to consumers.

19. There will be no jobs in the market in the future

The essence of part-time work is to sell one's own labor power at a fixed price without bearing the consequences. As the employment era ends, you must take the initiative to think and solve problems, and try your best to use your strengths to create value for society and others, otherwise you will have no value in existence. How Chinese people workWe are upgrading from "making a living" to "creating".

20. The word "business" will be redefined

The reason why there is business in traditional society is that the asymmetry of information makes the "supply" and "demand" of society always misaligned, which requires businessmen's business behavior to connect them and make profits from them. The business foundation built by the Internet will become more and more complete, and the two can be accurately connected at any time in the future. All the intermediate links are gone, and the logic of making a profit does not exist. The word "doing business" needs to be redefined, and the thinking of Wenzhou people is completely out of date.

21. China’s social structure will become more and more sophisticated

In the past, every "demand" and "supply" was completed by enterprises, but in the future, it will be completed by individuals. We can make this analogy: If the economy is a blood circulation, then its capillaries will be richer in the future, and its transportation and oxygen supply energy will be more powerful.

22. The logic of Chinese people regaining their faith

To be specific: China is establishing a complete and reasonable social order, allowing everyone to make full use of their talents and get what they need. On this basis, a new order is formed, and the operation of the order will produce a new spirit. The collision of spirits inspires inner yearning. Once we belong to something in our heart, this is faith.

23. The highest state of rule of law is rule by man, and the highest state of rule by man is no rule

What is no cure? That is, mutual checks and balances rely on interest relationships. In the Internet era, everyone has countless connection points with the outside world. Relying on these connection points, everyone's situation will be directly bound to their own behavior. Greed, laziness, and ignorance, as negative aspects of human nature, will be naturally restrained.

24. The theme of Chinese business in the next ten years will be inseparable from "cross-border interconnection"

Based on "Internet +", different industries penetrate and unite with each other, thus forming a new superstructure for business. Different business formats will check and balance each other and eventually reach a state of balance, thus forming a new business ecosystem.

25. The improvement of China’s future society cannot be separated from a group of people with “ingenuity”

Those who are down to earth. For example, craftsmen, programmers, designers, screenwriters, writers, artists, etc., because the Internet has completed the construction of the social framework, and the rest is soul filling. Therefore, even in ordinary jobs, their social status will be improved and they will gain respect.

26. The dividend period of spiritual civilization is coming

The progress of traditional material civilization has begun to slow down, because industrialization has completed the layout of various hard facilities in society, the period of barbaric material growth has passed, and the Internet has completed all links, flexible content has begun to grow fiercely, and the new cultural industry is a growth point.

27. Private property in China will be more sacred in the future

Everyone’s behavior will revolve around interests, with simple and clear goals, which is a natural value feedback. Gathering everyone's private interests becomes the common good of society. This is how the people and the country become rich.powerful.

28. China will have three roles in the future

Value providers rely on individual labor to create direct wealth, such as drivers, doctors, lawyers, etc. If they have great influence, they can create wealth through reputation, such as stars, writers, great directors, famous hosts, etc. Value integrators indirectly create wealth by allocating social resources. They mainly refer to entrepreneurs and leaders of various organizations. They promote the flow of social resources to where they are most needed. Value amplifiers rely on the power of platforms or wealth to leverage the growth of enterprises and projects. They are often owners of large platforms or consortium controllers, such as Jack Ma, Ma Huateng, Robin Li, Buffett, Masayoshi Son, etc. They promote the explosive growth of social wealth. The three classes are not fixed but fluid.

29. The evolution of Chinese people’s wealth forms

In the four stages, the future form of wealth must be valuation or market value, which tends to be virtual and abstract. It is just a number, that is: how much wealth you have does not mean that you can spend the money casually, but it means that you have the power to control the money. The amount of wealth means the amount of resources to be mobilized. The essence is that the entire society is becoming more and more shared, open and public.

30. China will build a great “super Internet company” in the future

With BAT in your pocket, through efficient collaboration and industry segmentation, you can optimize the allocation of various resources in society, including various large and small, noisy parts, without wasting a screw, without giving up a soul, and bringing the entire society into a great cycle of value creation and absorption.

Book title: "At the Top of the Era: The Internet Builds a New Economy"

Author: Shui Muran

Published by: Electronic Industry Press

Published: July 2016